|For one night, the St. Paul Saints will be the St. Paul "Aints." (St. Paul Saints/FOXSports North)|
The St. Paul Saints, an independent minor-league team located in the Minnesota city of, fittingly enough, St. Paul, have a proud history of creative promotions. Giving away Michael Vick dog-chew toys, for instance. But their boldest guerilla-marketing effort will come on August 10, when the "Saints" become the "Aints" in honor of the atheists among us.
They're calling it "A Night of Unbelievable Fun," (get it?) and the festivities will be sponsored by Minnesota Atheists. "I think our message here and our brand of entertainment has always been one that's been inclusive," Saints GM Derek Sharrer told Tyler Mason of FOXSports North. "When we were approached by the Minnesota Atheists, we felt like it was within our nature to be inclusive and certainly work with them to provide them the opportunity to provide their message in the same way that we have worked with hundreds and hundreds of faith-based groups over our 20 years here in St. Paul."
To kick off the evening, Dave Silverman, president of American Atheists, will toss out the ceremonial first pitch. Should he throw a perfect strike, he will presumably not be thanking God afterward. Once the game is completed, all in attendance will be at least nine innings closer to the abyss that awaits us on the other side.
(HT: Hardball Talk)