In cooperation with all 30 teams, MLB has announced it will host private screenings of the film 42 for teenagers in their respective communities across the Unites States and Canada. Commissioner Bud Selig and Jackie Robinson's daughter, Sharon Robinson, will hold the first screening along with the Brewers on Tuesday.
“42 brilliantly depicts not only the proudest and most powerful event in baseball history, but also a watershed moment in American history and the Civil Rights Movement,” said Selig in a statement. “This film is a profound way for all of us throughout Major League Baseball to educate our next generation about Jackie Robinson's vital impact on our nation. I thank Thomas Tull and his colleagues for working with the Robinson family and allowing this enduring American story to be told to a worldwide audience. With our annual April 15th celebration, the wide-ranging efforts of all 30 Clubs and now this inspirational film, it is an honor for our industry to continue to shine a light on the vibrant legacy of Jackie Robinson.”
Taking kids from grades 8-12 to see a movie about Jackie Robinson is a great way for MLB to generate some interest in the sport. Kids love free stuff and movies have a way of leaving an impression.
42 banked $27.2 million in its opening weekend, winning the weekend box office and setting a new opening weekend record for baseball movies. The film has banked $54.1 million so far, according to Rotten Tomatoes.
Two weeks ago we heard MLB was creating a committee to study the decline in the number of African-American players in recent years.