New Astros logo leaked by sporting goods store
Academy Sports + Outdoors sent out an apology after one of its stores put out new Astros merchandise early. The team is unveiling its new look on Nov. 2.
While there had been hints the Astros would be returning to their orange and blue colors and a logo with a big H and a star, it now seems the new logo has been leaked by a sporting goods store.
On Friday, Astros fan Ernest Moreno noticed the shirt at an Academy sporting goods store in Houston and posted an image on Twitter (@astromo1977):
The store sent out an apology:
Academy Sports + Outdoors (d/b/a Academy) today apologizes to the Houston Astros fans, the Astros organization and Major League Baseball as a result of the inadvertent leak of small quantities of the new Astros product.
“We express our apologies to Houston Astros fans, our partners at the Houston Astros ball club, along with Major League Baseball for inadvertently releasing the new Astros t-shirts in limited quantity,” says Rodney Faldyn, Academy Sports + Outdoors CEO & President. “We take pride in our ongoing partnership with the Astros, and this oversight is not our standard business practice. We are looking forward to celebrating the official jersey launch with the Houston Astros on November 2, 2012.”
A limited quantity of the new Houston Astros product was released early to the sales floor of select Academy Sports + Outdoors store locations in Houston. That product has been removed from the sales floor and is no longer available for sale.
The merchandise that was displayed represented a small portion of the Astros new identity. The entire identity, including the primary logo, authentic field jerseys, batting practice jersey, caps and new mascot will be unveiled at the November 2nd Launch Party at Minute Maid Park at 6 p.m. (Gates open at 5 p.m.).
Poor timing from Academy's aside, but this looks to be a solid upgrade for the Astros. The team used a similar logo for its hats from 1965-93. Though it's unlikely we'll get the rainbow uniforms (although I wouldn't be shocked if they were an alternate), it's a nice return to tradition in Houston, even as the team heads to the American League.