The Epic Swag saga began when Martin's 65,000-follower Twitter account (@55markmartin) was hacked last month rendering the Michael Waltrip Racing driver out of the cyber world of social media.
The unknown culprit – "Epic Swag" – commandeered the account and began changing every setting and altering followers.
So after Martin was able to get control of his account back in order, the race team tagged the veteran with the nickname "Epic Swag," which has now grown into a merchandising opportunity.
“Who'd of thought I'd ever have a T-shirt like this, but I think they'll be in pretty high demand on the Internet and souvenir truck," said Martin. "I think it's something I'll wear at the race track or working out in the gym.”
Martin's No. 55 Toyota even carried the name above the driver's window during the Sprint Cup race at Auto Club Speedway.
“I can't walk through the garage now without someone calling out Epic Swag,” laughed Martin. “We've had a lot of fun with it. The fans kept asking so we made some T-shirts. My wife (Arlene) just shakes her head.”