What ties does Kid Rock, who has sold more than 25 million records since his debut more than a decade ago, have to Michigan you might ask? He's a Michigan native who has maintained his roots in the state.
In July 2009, he opened the American BadAss Beer Company in Michigan, and refueled and became the face of the Made in Detroit brand and clothing line.
He established the Kid Rock Foundation to raise funds for and provide resources to other non-profit organizations across Michigan and around the country, especially those working to aid disadvantaged children, victims of war and natural disasters, and those suffering from illness.
In 2009, he started the Made in Detroit Endowed Scholarship through Wayne State University to help offset tuition costs of students from throughout southeastern Michigan, who are selected for their academic achievements and limited financial resources. He also works closely with The Rainbow Connection to help fulfill wishes of children in Michigan who have life-threatening illnesses, and the Detroit-based Karmanos Cancer Institute.
“We are honored to welcome Kid Rock to MIS to serve as the Grand Marshal for the Pure Michigan 400,” track President Roger Curtis said. “He has been a great ambassador for the state of Michigan and it is exciting to have him start the race at the fastest track in NASCAR. We are looking forward to an outstanding Pure Michigan 400.”