"I think it's time to look at (flopping) in a more serious way," Stern said, "because it's only designed to fool the referee. It's not a legitimate play in my judgment. I recognize if there's contact (you) move a little bit, but some of this is acting. We should give out Oscars rather than MVP trophies."
"Some years ago I told the competition committee that we were going to start fining people for flopping, and then suspending. And I think they almost threw me out of the room (saying), 'No, let it be.' "
via 2012 NBA playoffs -- Commissioner David Stern says he thinks flopping is a 'legitimate concern' - ESPN.
Fan outrage is one thing, everyone thinks their team never fouls and the other team flops, and similarly, everyone thinks their guys never flop and are legitimately injured by all these taps to the face. But the league taking a stance indicates a bigger consideration is ongoing. The league has made efforts in the "best interest of the game" over the past few years, including increasing technicals for arguing calls. This would seem like a logical next step.
The league's concern isn't just because the plays look stupid, tarnish the game, and unfairly impact the flow of the game. Their concern is for officials, who are forced to try and legislate this nonsense. The league has to protect its officials, and that means protecting them from players constantly trying to con them.