If you're Adidas and want to sell a shoe called CrazyQuick, it's good to have guys with crazy quickness under contract with your company. It also helps to have A$AP Rocky spitting a few poetic bars about quickness.
Adidas has released a new commercial with A$AP Rocky preaching about quickness while Jrue Holiday of the Philadelphia 76ers, John Wall of the Washington Wizards and Rookie of the Year winner Damian Lillard of the Portland Trail Blazers play hoops inside of the new CrazyQuick shoes. Even though it's staged basketball moves (I'm assuming it is), Lillard, Holiday and Wall show off their ball handling ability and quick first steps. We even get a pretty great 360 dunk by Wall while flying past a defender.
The CrazyQuick shoe drops on May 1 for $140, and it looks pretty sick. They're available for pre-order in five different colorways on Adidas.com. Quick ain't fair.
(H/T - J.E. Skeets)