After all the drama of the past year with the NBPA that saw Billy Hunter's tenure as director end in about the messiest way possible, the union is looking for a new direction. One of their primary concerns was getting players who are currently active more involved in the process in order to keep the concerns of the current players more firmly in mind and to have a vested interest in the outcome of negotiations and decisions.
The NBA players association could be on the brink of a seismic power shift that goes well beyond the naming of a new executive director.
LeBron James, the game's best and most popular player, is mulling a bid for the union's presidency.
"It's something he has talked about with a small group of people,” a source with close ties to James told FOXSports.com on Wednesday. “He was very vocal at the meeting during the All-Star Weekend about the need for the union to dramatically change. There is a new executive director coming in and new commissioner. He recognizes that this is the time for the union to change.
The source close to James cautioned that he thinks it's “unlikely” the Miami Heat superstar will decide to seek the presidency.
“LeBron doesn't do anything halfway and he has serious concerns about whether he has the time he knows the job requires,” the source said. “The demands on LeBron's time are already substantial. Whether it's formally or informally, LeBron has strong opinions on the future of the union and will be very active in the rebuilding process.”
Union representatives spoke often during the 2011 lockout about the need for star players to be more involved. The only way to spur action with the league, the thought goes, is to have the players most responsible for the league's profit dealing with matters that concerns the players.
James is already good friends with Chris Paul who sits on the executive committee. He's been increasingly active in NBPA matters over the past three years, but this might almost be too much. James' standing popularity with the players is of some dispute, and along with him comes a cadre of advisors, the kind the players specifically wanted to avoid.
But if the King wants the title, is anyone going to be bold enough to oppose it? The odds, as the report says, are remote, but it's another example of how James has continued to make himself more and more of an entity in the culture of the league's business.