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VIDEO: Kevin Durant gets a great nickname in new Nike commercial

By Zach Harper | NBA writer

Oklahoma City Thunder superstar Kevin Durant has been the big focus of the Nike ad department this year. He's had countless commercials that have been hits with the basketball community and they're doing a pretty incredible job of marketing his stardom, despite him being in a small market.

In the latest ad, professional man of comedy Hannibal Buress is the hype man at a summer rec league or pro-am league. He's giving out nicknames to players left and right while explaining why they've been given their nicknames. When it comes to Kevin Durant's turn to be introduced, Hannibal Buress dubs him Kevin "Kevin" Durant.

Genius, Hannibal. Pure genius.

"How's that juice cleanse going?"

(Via Hannibal Buress)

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