Yahoo Sports reports that Golden State Warriors guard Stephen Curry is set to leave Nike for basketball athletic apparel underdog Under Armour. Under Armour has quietly built up quite a stable with Brandon Jennings, DeAndre Jordan, Raymond Felton, and Kemba Walker. Curry's a huge step up and their first All-Star caliber player for the brand.
Nike remains the predominant brand, but the company has also seen a fair number of players depart for other companies, most notaly departures for Chinese shoe companies. Losing Curry comes as a mild surprise given his rising star status.