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Jarrett Jacks suggests tailor fitting sleeved jerseys for the players

By Matt Moore | NBA writer

Cleveland Cavaliers guard Jarrett Jack had some strong words about the NBA's abomination newest marketing effort, the sleeved jerseys. And he has a way to make them a little better.

"We're like the Beach Police," Jack said. "You know those police who are on the beach with those bikes? They've got those little shirts with the shorts? That's what we look like. Like we about to give somebody a citation."

Jack remembers feeling off on his shot when he wore the jerseys with Golden State.

"Performance-wise, at times, under the arms, it felt a little snug on you," he admitted.

Jack made a good point that sleeves are going to fit many players differently. James is 6-feet-8, and Oklahoma City's Kevin Durant is 6-9, but their arms have a slightly different circumference.

"What if they both put on 2XL," Jack posited. "It's going to be baggy on KD, but it's going to be skintight on Bron's arms."

That's why Jack has a suggestion for anyone listening in the NBA's merchandising department: Get individual player measurements and tailor the sleeved jerseys to each player.

It seems as if that would be a hefty undertaking, but Jack counters that if the league already has provided some players with tighter jerseys (see Houston's Dwight Howard), it wouldn't be that much of a leap to tailor jerseys to each player.

"It wouldn't take long," he said. "If you went and got everybody's measurements, it'd take five minutes. And you made those jerseys specific to everybody's exact needs, it'd save everyone headaches."

"They look disgusting," Jack said. "You look like a volleyball team."

via Players unhappy with tight-fitting sleeved jerseys: NBA Insider | cleveland.com.

Fitting the jerseys to the players would be expensive. But then again, this is a league that spends money like it's going to burn up if they don't. (Then they claim huge losses and lock the league out. But that's another topic for another time.) Why not optimize the jerseys to look the best they can on the players they're using to model them? Perhaps one fit for LeBron James or Dwight Howard individually would make them look better and be more attractive to people buying them.

Or, you know, we could get rid of the awful things all together, put them on a boat and ship them to a nation that needs basic cloth material to be used for anything but wearing them. That would work too.

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