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Sun, Feb 7, 2016

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Knicks unveil D-League team name, the Knicks

By Matt Moore | NBA writer

The Knicks announced the name of their new D-League team in Westchester, New York, after a fan vote. It's "the Westchester Knicks."

No, for real.

It's... you know, not a real modern look. What with the actual Knickerbocker pants and all. Also, naming your D-League team after your actual team is kind of a weak move. Build your own brand, man. But the Knicks brand itself is really strong and this was the name chosen by fan vote.

How was the logo designed? It's a throwback.

The new Westchester Knicks logo is a modern interpretation of the New York Knicks original primary logo, used from the inaugural 1946-47 season through 1963-64, which featured a smiling Father Knickerbocker dribbling a basketball, the brainchild of famed sports cartoonist Willard Mullin of the New York World-Telegram.

Here's that original logo via Sportslogos.net

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