• My Scores
  • NFL
  • MLB
  • NBA
  • NHL
  • Golf

Gatorade Twitter account trolls LeBron James over cramping

By Zach Harper | NBA writer

More postseason coverage: Playoff schedule, results | Latest news, notes

Miami Heat star LeBron James is taking a lot of flak after having to sit out the majority of the fourth quarter with a left leg cramp that caused him to have to be carried to a seat on the sidelines. With the San Antonio Spurs up two points, James had to leave the game and never returned as his team suffered a 15-point loss. Things got out of hand on the court quickly, and then social media platforms pounced.

It wasn't just basketball fans going after the four-time MVP; Gatorade's Twitter account responded with a few zingers to people who mistakenly thought James was a client of theirs. There were tweets from the Gatorade about the temperature on the court and even one encouraging the play of Dwyane Wade, who is a Gatorade athlete. But they didn't pull punches with replies about James.

Back in 2003, Gatorade pulled out of trying to sign a sponsorship deal with James. At the time, they had twice named him the Boys' High School Basketball Player of the Year, but couldn't see eye-to-eye on what James' role with Gatorade should be if they came to an agreement on a sponsorship deal. From ESPN:

"We decided last week that we were taking ourselves out of LeBron sweepstakes," Gatorade spokesman Andy Horrow said. "Pretty simply, the value that we place on individual athlete marketing is very, very far from where his people think he should be."

James' agent, Aaron Goodwin, declined to comment on the state of negotiations.

"One person does not define this brand," Horrow said. "The time when Michael Jordan was the only spokesperson is well behind us."

LeBron eventually struck a deal with Powerade, a Gatorade competitor. Gatorade apparently never forgets and has no problem joining in on the trolling when being accused of not helping out an athlete they have nothing to do with.

James couldn't escape the wrath of social media accounts. (USATSI)
LeBron James couldn't escape the wrath of social media accounts. (USATSI)

CBSSports Facebook Google Plus
Conversation powered by Livefyre

nba Video

October 6, 2015
Jameer Nelson on being a veteran leader (3:14)
October 6, 2015
Billy Donovan under pressure
October 5, 2015
NBA Coach of the Year Rankings
October 5, 2015
Michael Kidd-Gilchrist reportedly to miss six months after surgery


Most Popular

CBSSports Shop

Men's Nike Scarlet Ohio State Buckeyes No. 15 Limited Football Jersey

College Sideline Gear
Get your favorite school
Shop Now

Picks and Projections
Get the latest picks and projections sent directly to your inbox!
Thank you for subscribing!
Be on the lookout for the latest picks, lines, projections and analysis in your inbox.