Nike unveils LeBron James' new signature shoe, the LEBRON 11
Nike unveils the LEBRON 11 shoe, Miami Heat forward LeBron James' new signature shoe that will probably make you jump and dunk like him.
Nike has been working with LeBron James since he entered the league straight out of high school to the tune of roughly $90 million in shoe contract money given to the next wave of the NBA. Since that time, they've been fine-tuning his footwear to create the most supportive and comfortable game shoe for him to utilize in his takeover of the NBA. We've seen some pretty lightweight versions like the Nike Zoom Generation and some clunkier versions like the LeBron III (note: those are the only two LeBron shoes I've ever played in so I'm sure there are better examples).
The LEBRON 11 was unveiled by Nike on Wednesday and the new design doesn't only look like some kind of cool abstract art futuristic revolution but they're apparently lightweight and supportive, the likes of which LeBron James has never felt before. From Nikeinc.com:
James has consistently fed back to his shoe designers that he wants to feel locked down, as if the shoes are an extension of his feet, for the 1,000+ directional changes he makes per game. Nike Basketball designers aim to build on the strengths of his game and provide protection for his powerful force without hindering his intricate precision on the court.
Built from the inside out, the LEBRON 11 is the lightest and lowest LeBron signature shoe ever. It weighs approximately 14.5 oz in a men’s size 9.
The upper is built in a new way, featuring revolutionary Nike Hyperposite technology for lightweight lock-down, while taking protection, containment and responsiveness to a new level. The upper incorporates Nike Hyperfuse construction and dynamic Flywire technology to bring natural motion to James’s game.
The LEBRON 11 is deconstructed to get James’s foot much lower to the ground so he can feel the court, while enhancing cushioning via the full length Lunarlon and Nike Zoom unit – a combination featured for the first time in a LeBron signature shoe.
The LEBRON 11 features key performance innovations and benefits including:
- New Nike Hyperposite technology: Uses lightweight materials designed to move with the foot to provide protection, containment and responsiveness.
- Nike Hyperfuse construction and Dynamic Flywire technology: Provides a dynamic fit and excellent lockdown, bringing natural motion to the court.
- A combination of Lunarlon and Nike Zoom units: For soft, springy responsiveness.
There's a lot more good information in the link about the design of the shoe and the reasoning behind the colorways.
Both the Terracotta Warriors (more silver look) and King's Pride (gold sides) colorways will both be available for sale.The King's Pride version will be out globally on October 12 and the Terracotta Warriors will be available in China on October 1 and in North America and the rest of the world on November 27.
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