Video: NBA celebrates a billion YouTube views with viral mash-up
The NBA celebrated a billion views on its YouTube channel this week with a mash-up of the most popular videos.
The NBA celebrated a billion views on its YouTube channel this week with a mash-up of its most viral videos. Highlights include Shaq and the Jabbawockeez from the All-Star game a few years ago, Kobe Bryant's 81-point performance, and lots and lots of dancing.
Well done, NBA. We look forward to future ridiculous moments watched over and over.
If you want something meaningful to take from the accomplishment, it's this: The NBA, more so and better than any other sports league on the planet, has successfully marshalled social media in its favor. From Facebook to YouTube to Twitter, the NBA uses these resources most effectively to spur fan interaction. The NBA has long been thought to be the Internet's most interactive sport, considering the trade structure and superstar aspect to spur discussion.
But it should also be noted that the NBA's decisions to allow fans to embed their videos like the one above and to support spreading viral media helps the league. It's something the other sports leagues could really learn something from.
Toronto eliminated Milwaukee in Game 6 on Thursday
Surgery is to "repair core muscle-related injuries"
Somehow, the Celtics have become a significantly better defensive team with Thomas on the...
Will Iggy stay with Golden State? Does anyone have any idea what to do with Derrick Rose?
Hoiberg was asked about Isaiah Thomas possibly carrying the ball during Game 5
Celtics point guard does not need anyone to hype up his defense