Big Ben joins Marbury's affordable shoe, apparel company

But with the Starbury line and the Big Ben sneaker coming out, there are more opportunities.

Although the shoes are inexpensive, Marbury and Wallace said they're as durable as the more expensive brands.

"If you were to cut this in half, there's absolutely no difference between this and the most expensive sneakers on the market," Steve & Barry's spokesman Howard Schacter said, holding a red, white and blue Starbury II. "This provides arch support, a reinforced heal. It really is the same deal, and what Ben and Steph are wearing on court is exactly the same shoe."

Marbury said: "It's not that they're cheap; they're just affordable. Now, as we begin to sign more players, kids won't feel that burden."

Wallace acknowledged he had doubts, but they went away once he tried a few pairs.

"They last just as long as any other pair," he said. "I hope people do realize that regardless of how much you do pay for a pair of sneakers, eventually they are going to wear (out) somewhere."