All-Star voting available via social media

NEW YORK -- Voting has started for the NBA All-Star Game, and for the first time fans can participate through Twitter and Facebook.

The 120-play ballot, featuring 60 players from each conference, was announced Tuesday in Houston, site of the All-Star Game on Feb. 17, 2013.

Fans can vote for one player each day by tweeting his first and last name along with the hashtag NBABALLOT. There is a custom application on Facebook that allows fans to fill out one full ballot per day.

Voting can also still be done on NBA.com, through text messaging by texting the player's last name to 6-9-6-2-2 (MYNBA), and via Sina Weibo and Tencent QQ in China.

The All-Star ballot is presented by Sprint.

Balloting runs through Jan. 14 and starters will be announced Jan. 17.