Trash-talking Boston billboard left with egg on its face
Last week, a Boston billboard had a countdown to Baltimore Ravens star Ray Lewis' retirement "party," which was set to "begin" at kickoff of Sunday's matchup between the Ravens and Patriots in the AFC Championship Game. Lewis announced his retirement Jan. 2, and New England planned to send him off with a loss in Foxborough.
That didn't quite work out as planned because Ray Lewis and the Ravens beat the Patriots 28-13, earning a berth in Super Bowl XLVII. In the spirit of sportsmanship, the billboard changed Sunday night to reflect the game's outcome.
Welp. twitter.com/MassBillboards…
— CCO_Boston (@MassBillboards) January 21, 2013
That's pretty much the appropriate response. Well-played, billboard.
For his part, Lewis admitted after the game that he was motivated by the billboard.
“I was hurt when I saw a sign that actually said my retirement would [start] tonight,” Lewis told Boston.com after the game. “Man can't dictate that. God dictates that.”
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