|The Ravens say they will spend $35 million in upgrades to M&T Bank Stadium, including new video boards. (USATSI)|
When the Baltimore Ravens announced on Feb. 19 that they would be raising ticket prices for the 2013 season, they said the price hike had nothing to do with Baltimore's recent Super Bowl win and almost everything to do with an upcoming renovation plan for M&T Bank Stadium.
On Thursday, the Ravens announced the specific details of the renovation plan, which will be a two-year, $35 million project. The upgrades will focus on making improvements to the stadium's video boards, concession stands and concourses.
"We are striving to make the fan experience at Ravens' home games and other stadium events the best it can be," team president Dick Cass said. "This is something that the NFL emphasizes with all teams and has been a top priority for the Ravens since opening the stadium 15 years ago."
The first year of the project will focus on improving the stadium's lower concourse and adding video boards, including four new LED boards. Phase one of the project is expected to be completed before the Ravens' 2013 preseason home opener.
The Ravens are hoping that the addition of video boards will make coming to the stadium a more attractive option for fans. "With these boards, we will focus on football features that enrich the game-day experience," said Larry Rosen, vice president of broadcasting. "Transitioning some of our static signage to LED technology allows us to expand content and provide the entertainment and football information -- including scores and fantasy team statistics -- that our fans crave."
The second year of the project will focus on making improvements to the stadium's upper concourse.
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