|The NFL isn't thrilled with the "My Jesus" design. (CubbyTees.com)|
When Tim Tebow was traded to New York, some folks believed it was a marketing ploy by the Jets. Others saw a marketing opportunity for themselves. Like CubbyTees.com, who fired up a "My Jesus" parody shirt (see: above) to play off of Tebow's faith and team.
Tebow wasn't happy about the shirt and sent a cease-and-desist letter to CubbyTees.com. Kevin Doolan of Cubby Tees basically laughed off the legal action, which may explain why the NFL is reportedly coming after the shirt company.
According to Mike Florio of ProFootballTalk.com, the NFL is taking steps to end the company's production of the shirts and sent their own cease-and-desist letter late last week, citing the "apparent infringement of the Jets logo" as the reason for shutting the "My Jesus" shirts down.
And as Florio points out, if CubbyTees.com decides not to cease production, the NFL's not scared to flex its legal muscles. They'll probably have a pretty good case, too, since the shirt's description makes it clear that the company is targeting the Jets logo, even if they don't exactly say that.
"This fun design is not officially endorsed by New York's backup quarterback or the Son of God, but plays off the themes of Tebow's faith and his new team - borrowing from the J-E-T-S to promote J-E-S-U-S, with a fish for a football, and "MY" replacing "NY" with a color scheme that will be familiar to Jets fans," the description on CubbyTees.com reads.