"Just win, baby" used to be the motto of former Raiders owner Al Davis before he passed away in October 2011. Now Davis' son, Mark, is running the team and he seems to have similar goals. Although the Raiders haven't had a winning season or made the playoffs since 2002, Mark insists the team only has one goal every year -- and that's to 'just win' a Lombardi Trophy.
"My philosophy is, making the playoffs is great and all that, it's great for the fans and everything, but winning the Super Bowl is the only goal," Davis told the Oakland Tribune. "Otherwise, I've said it all my life, if you don't win the Super Bowl, then you're just like one of the other 30 teams."
Davis doesn't sound like someone who expects the Raiders to win Super Bowl XLVIII, but he did say 'there's a light at the end of the tunnel.' That light apparently involved dumping the likes of Michael Huff, Darrius Heyward-Bey, Rolando McClain and trading Carson Palmer to give the Raiders some salary cap room down the road.
"The process of building a foundation is going to take place this year, the next year, the following year," Davis said. "It's not just going to be a quick fix, 'OK, hey, we're back and this is great.' It's going to take awhile."
When the Raiders are finally done rebuilding, Davis expects the team to compete for multiple Super Bowl titles.
"In my lifetime, we've had three successful seasons," Davis said, referring to the 1976, 1980 and 1983 seasons when the Raiders won the Super Bowl. "That's the absolute truth. That's the way I live my life. What we're trying to build is a team that is going to go after Super Bowls. It just can't be a one shot deal."
Keep your eye on everything NFL by following John Breech on Twitter @JohnBreech.