Keep a close eye on your cholesterol, Raiders fans. A new study shows that fans of losing NFL teams tend to be more obese than fans of winning teams.
Via For the Win's Nate Scott, we learn of Pierre Chandon, the L'Oreal Chaired Professor of Marketing, Innovation and Creativity at INSEAD Business Schoool, and his study of NFL fans and their chunkalicious responses to defeat.
“One day after a defeat, Americans eat 16 percent more saturated fat, and 10 percent more calories," Chandon writes. "But on the day after a victory of their favorite team, then it's the opposite. They eat more healthily. They eat 9 percent less saturated fat, and 5 percent fewer calories. There was no effect in cities without a team or with a team that didn't play."
So the more your team loses, the more you gorge. And there's actually some interesting stuff in the full study (.PDF). Essentially Chandon and Yann Cornil excluded holidays and focused in on Monday responses to Sunday games over two seasons to come up with a 475 game sample.
Hardly enough football to be 100 percent conclusive, but interesting nonetheless.
"Study 1 showed that saturated-fat consumption and food-calorie intake increased on Monday in cities whose NFL teams had lost their Sunday game but decreased in cities with victorious teams," the pair write.
I'd be curious to find out how this holds up with fantasy teams. I'm absolutely devastated the Monday or Tuesday after a bad loss in fantasy football or when my NFL picks. ("WHERE DID I GO WRONG?" is easier to think in your head when you're stuffing pizza in your face.)
And I'd also like to know how this works with college fans. The combo of your team losing on Saturday and Sunday is enough to spark a buffalo wing binge.