Jeff Dennis Jewelrs wrote Saturday on its Facebook page, "Any purchase of jewelry, Gift Cards, or payments made on layaway or special orders will be REFUNDED if there is a Safety (the 2 point kind of safety:) LOL) in tomorrows game between Denver and Seattle! The promo dates are 1/21 thru today!"
His pregame post was rather prophetic, "Alright. I say somebody just get a safety in the first 10 minutes and lets enjoy all the commercials after that!"
According to Dennis, more than $70,000 worth of merchandise will be refunded.
This is the second time a football promotion has paid off for Dennis' customers. The Gardendale jewelry store refunded customers following the 2012 Iron Bowl shutout.