Looking for a hot deal on some graphic t-shirts? JC Penney has you covered. Looking for some hot takes on the Super Bowl? JC Penney has you covered.
Toughdown Seadawks!! Is sSeattle going toa runaway wit h this???— JCPenney (@jcpenney) February 3, 2014
Who kkmew theis was ghiong tob e a baweball ghamle. #lowsscorinh 5_0— JCPenney (@jcpenney) February 2, 2014
It gets better as some fellow brands capitalized on the moment to offer some assistance.
Hey @jcpenney need a designated driver?— Kia Motors America (@Kia) February 3, 2014
As this game goes in to full blowout mode, I'm counting on you, JC Penney to keep things interesting.
UPDATE: JC Penney crushed the social-media-editor-gone-rogue narrative.