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Super Bowl XLVIII TV ratings: Overnight down, average viewers up

By Will Brinson | NFL Writer

SB XLVIII ratings were down from last year. And not No. 1.
SB XLVIII ratings were down from last year. And not No. 1. (USATSI)

More SB coverage: Seahawks win, 43-8 | Photos | Numbers | More news

NEW YORK -- You probably know this already, but the Super Bowl is really popular. And, despite the Seahawks blowing out the Broncos 43-8 and taking away any drama from Sunday night's Super Bowl XLVIII, the game still broke the record for average viewers.

However, the overnight rating for FOX's Super Bowl was down from last year's CBS matchup of the 49ers and Ravens, posting "just" a 47.6 (out of 70; Baltimore and San Francisco pulled a 48.1).

That makes Sunday night's game the fifth-highest rated Super Bowl ever.

But the game did break a record for most average viewers. According to a FOX Sports press release, Super Bowl XLVIII averaged 111.5 million viewers, surpassing the 111.3 million viewers record set by the Giants and Patriots in Super Bowl XLVI.

Twitter was swallowed up as well during this Super Bowl.

The "most active moments" during Super Bowl XLVIII, per FOX, were 1) when Percy Harvin returned the second-half kickoff to the house (429,000 tweets), 2) the end of the halftime show with Bruno Mars and the Red Hot Chili Peppers (424,000 tweets) and Malcolm Smith's interception of Peyton Manning, which he took to the house.

According to FOX, Twitter activity "peaked at over 500,000 tweets" just after 10 p.m. ET after the game ended.

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