The Cowboys have finished 8-8 the last three seasons, and was 6-10 in the season before that. The team has yet to make the playoffs under coach Jason Garrett, who took over for Wade Phillips in 2010.
And while the postseason is presumably the goal, owner and general manager Jerry Jones likes to take the glass-half-full perspective when talking about his team.
During a Sunday conference announcing that AT&T Stadium would host the 50th annual Academy of Country Music Awards in April 2015, Jones had this to say about the Cowboys' incredible popularity despite, you know, all the mediocrity.
“As you know, the Cowboys have not gone to the playoffs in several years,” Jones said, via the Dallas Morning News. “We have not gone, yet we're the most popular TV show there is on television. We lead all teams in TV ratings. We lead, 24 of the last top 25 shows were NFL games, and any time your Cowboys play they're up there at the top and leading. Now, what causes that? What causes that is creating some aura, creating some excitement. We want to use that as best we can to make this award show the greatest ever.”
This is the man responsible for putting together the Cowboys' roster. It's also the very same man who admitted earlier this year that "When I look back on it, we probably paid some people that we probably would have been better off not paying."
But don't be distracted by all the losing. The ratings are through the roof!