Wednesday is Patriots coach Bill Belichick's birthday. And to celebrate, the Patriots are having a pretty awesome online promotion.
Head over to the Patriots online shop, purchase a hoodie, use one of the BDAY codes and you'll get yourself a free "hoodie pin."
The whole idea of a hoodie pin is really weird. Like, it doesn't even appear the pin actually has a hood. And are you wearing that sweatshirt on your lapel? (MAYBE?)
It's also not even that great of a deal probably.
But associating Belichick's birthday with free hoodie gear -- that's obviously his signature fashion schoice -- is just fun.
Smiles all around.