Because the NFL has fashioned itself into a year-round spectacle, every event, no matter how seemingly meaningless, now takes on the same importance usually reserved for high-profile get-togethers (like, say, the NBA playoffs).
NFL announces that it will announce it's 2014 schedule on its TV network tomorrow at 8pm. Yeah, it's their world. We're just livin' in it— Jason La Canfora (@JasonLaCanfora) April 22, 2014
That's right: The NFL will announce the 2014 schedule Wednesday at 8 p.m. ET on the NFL Network because, well, they can.
If you thought Day 3 of the NFL Draft was boring (seriously, the league has made watching an old guy in a suit read names off a card for eight hours must-see TV), this is worse.
NFL player in text to me: "I think you writers would rather talk about the NFL schedule than be with a girl." Um…well…ah…no comment?— mike freeman (@mikefreemanNFL) April 22, 2014
Then again, that's the NFL's plan: Remain a storyline, even when the season is four months off.