During the 2013 NFL playoffs, Peyton Manning and the city of Omaha, Neb., became synonymous thanks to Manning's frequent use of the word "Omaha!" at the line of scrimmage.
Manning was in Omaha on Thursday night as the featured speaker for a sports banquet and promised the denizens of Omaha they'll get plenty more geographically centered shoutouts in the future.
"I can't tell you how many suggestions I get on what word I should use next year -- cities, states, businesses, a lot of websites," Manning said. "I am here to tell you I am sticking with 'Omaha!' "
Manning also offered his own suggestion during a Late Show visit: an insult of Roger Goodell designed to decrease the volume on the boom mics.
The best part about the Omaha calls? They netted money for needy children. We knew a single game's worth of Omahas was worth about $24,000, but Manning picked up a check for $70,000.
"I'm very pleased to be here in the real city of Omaha," he said. "People of this city have been very gracious to me during my visit here. This (donated money) will go a long way to help the children at risk."
Additionally the Omaha Chamber of Commerce pulled a bunch of other cool publicity stunts, getting the zoo to name a baby penguin "Peyton," having Omaha Steaks sell "Omaha, Omaha" packages for the Super Bowl and having a local ice cream store create Broncos-colored ice cream to honor Manning.
Omaha is basically like his fourth or fifth home away from home at this point.