Five years from now, when journalism students are learning about what not to do when they're running an NFL social media account, this will probably be lesson one in the textbook: Don't run a social media campaign you're destined to lose.
To rehash: Senate majority leader Harry Reid was one of 50 US senators who signed a letter last week and sent it to Roger Goodell urging the NFL commissioner to force the Redskins to change their name.
Redskins general manager Bruce Allen responded to the Senate letter on Friday, with a letter of his own. Allen's letter listed several reasons why the Redskins won't be changing their name.
Here's a small, small sample of how the #RedskinsPride campaign went.
Giving smallpox infected blankets to children #redskinspride— Jason Bintliff (@CPTPhiladelphia) May 29, 2014
#RedskinsPride is the dumbest thing Dan Snyder has ever done. The team could not look more tone deaf at this point. Time to admit defeat.— Chris Merl (@ImpeachCerrato) May 29, 2014
The 'Redskins Pride' hashtag didn't work out so well for the Redskins, but it seems to be a positive thing for Sen. Reid's office.
"From our perspective, what we saw was just overwhelming opposition to the team name," Reid's digital director Faiz Shakir told the Washington Post. "It's really made our day. Twitter and social media in general is a wonderful outlet, because it gives a voice to so many people. What we saw was a collective, overwhelming outpouring that was heavily critical of the team. I hope that causes the organization to reflect on why that occurred."
It might cause the Redskins to reflect -- or it might cause them to hit back harder tomorrow with a better hashtag that will probably be something along the lines of #IgnoreTheFirstHashTagPlease.
Or maybe they can use this hashtag that the people of DC started themselves: