For the first time in the show's eight-year run, the Falcons will be the featured team on Hard Knocks. So says the team.
The series will debut Aug. 5 on HBO, and the Falcons will be the subject all the way through the end of training camp.
“We're excited to work with the Atlanta Falcons and HBO Sports on 'Hard Knocks,'” said Howard Katz, COO of NFL Films and NFL senior vice president of broadcasting. “We want to thank Arthur Blank, Thomas Dimitroff, Mike Smith and the entire Falcons' organization for the trust they have in NFL Films by allowing us unprecedented access into their training camp. The Falcons present numerous storylines with a veteran coaching staff, star players and newcomers all coming together to attempt to rise up back to the top of the NFC.”
With the way NFL rules are set up now, the Falcons, by virtue of making the playoffs two years ago, could have opted out of appearing. Other reasons that a team could opt out include the hiring of a new head coach or if that squad had appeared on the show in the past 10 years.
Thus, this decision appears to have been voluntary by the Atlanta organization.
Which is unusual in today's NFL climate when it seems like the majority of franchises would rather not invite HBO's cameras into their locker rooms. Like, the Browns, who said they weren't interested this season.
"It was for the same reason we didn't feel super comfortable having a camera in the draft room," Browns coach Mike Pettine said this week. "Let's get through the first time, let's get through the first year ... There are positives and negatives to doing it."
Coming off a 4-12 season after three straight playoff appearances and five straight winning seasons, the Falcons training camp could be interesting as coach Mike Smith, who could be on the hot seat with another uneven performance in 2014, tries to prove 2013 was a fluke.
Still, there's optimism in Atlanta.
"We have a good football team," quarterback Matt Ryan told CBSSports.com's Pete Prisco recently. "We had so many injuries last season that it took a toll. No disrespect to anybody, but there were times when I would look around the huddle and wonder who was playing X or who was playing Z. We will get back this season to being a good football team. This is a good roster."
We'll get an up close look during training camp to see if he's actually correct.