Cleveland is in full #YOLO mode after landing LeBron James. Need further proof? The Browns are testing every limit of acceptable ridiculousness by trotting out a live dog mascot named "Swagger."
It is not early April and this is no joke. Kevin Griffin, Cleveland's VP of marketing and fan engagement, told 92.3 the Fan a live bullmastiff will lead the team on the field each Sunday.
Excuse me, to clarify: The Browns new live dog mascot, "Swagger", will be a Bull MASTIFF.— Chris Fillar (@ItsFillar) July 13, 2014
The idea of having a live mascot is actually pretty sweet. But the name? Oh the name is just not good. "Swagger" is a thing and I'm sure some kids say it, but it's just sounds so incredibly hip when it's a dog's name and that dog is dragging a football team onto the field.
It's also entirely possible I'm not cool enough to "get" that this is cool.
In case Cleveland wants them, some alternate ideas for the dogs name: "Yo," "The Bomb" "Swag Doggy Dogg."