Daily press conferences can be a grind. Coaches are rarely interested in divulging information, which flies in the face of what the media are there to do.
But Jets coach Rex Ryan mixed things up at Saturday's post-practice presser by sitting with reporters and sending ESPNNewYork.com's Rich Cimini up to the podium to answer some questions.
You can watch the video, via NJ.com, here.
You have to give Ryan credit; he's impossibly optimistic despite coming off 6-10 and 8-8 seasons, all while working in the country's toughest media market. He obviously loves being a coach, but he also seems to genuinely appreciate what it means to cover an NFL team.
At one point, Cimini puts this question to Ryan: "There has to be a time when you're standing (at the podium) and one of us asks a question and you must be saying to yourself, 'What the heck is this guy asking me?'"
"Usually it's Manish (Mehta of the New York Daily News)," Ryan joked. "But no, you know what's funny? Really, I think sometimes when you sit in here and it's like, 'Guys, how many times are you gonna ask me a question about a quarterback that I clearly don't want to answer?'
"Okay, let's ask it sideways," Ryan continued. "Let's do it this way. And I know you guys got to pick on me and sometimes I'll make a mistake, and then you guys pounce all over it. I leave the door wide open and you guys hit it."
And because no Ryan press conference would be complete without it, Cimini then asked the coach if, a few years ago, he grew tired of the Tim Tebow questions.
"I'll admit it," Ryan said. "I absolutely did."
We can't wait until Bill Belichick does this.
And you can watch Part II of Ryan's foray into the media frenzy here.