EA Sports dropped a new commercial for Madden NFL 15 on Friday called "Madden Season." It is ... insane.
Headlining it are Kevin Hart and David Franco, who have an, um, fairly intense Madden rivalry. Hart shows up, slaps Franco in the face, ends up running off his girl and trashing his car all because it's time to play Madden.
And kind of accurate if you've ever had such an intense Madden rivalry with someone that you would literally put your life on hold, skip class, let everything fall apart in order to beat that person at a video game. (Looking at you, Wes Copeland.)