Browns sell naming rights of stadium to FirstEnergy
Cleveland Browns Stadium is no longer the name of the place where the Browns play football.
|This no longer will be officially titled Cleveland Browns Stadium. (US Presswire)|
While the NFL (and professional sports all over the world) are rife with sponsorship and capitalism, it’s always a little bit sad when a previously unaffiliated stadium suddenly becomes laden with a new burdensome name that advertises a product that has little or nothing to do with sports.
But when a new owner (say, Jimmy Haslam) takes over a team, he’s free to do whatever he wants when it comes to stadium-naming rights, and that's why it shouldn't be a huge surprise that the team announced Tuesday that the new name of Cleveland Browns Stadium is FirstEnergy Stadium.
So, what are the Browns getting out of this deal?
#Browns owner Jimmy Haslam said terms of naming rights deal will remain private & money will simply go to make Browns more competitive.— Nate Ulrich (@NateUlrichABJ) January 15, 2013
While the new money gained by the Browns will be helpful, that doesn't mean we can't be a little sad that corporate sponsorship wins out once again.
As the Cleveland Plain Dealer points out, there are NFL stadiums that don’t have sponsorship names: Cowboys Stadium, Arrowhead Stadium, Lambeau Field, Ralph Wilson Stadium, Georgia Dome, Candlestick Park, Paul Brown Stadium and Soldier Field.
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