CBS announces SB plans, including Super Bowl City in San Francisco

We're just 52 days away from kickoff at Super Bowl 50. Crazy how fast the season goes. And when the light shines on the San Francisco Bay Area, home of the big game, CBS will have the town and game blanketed with coverage.

CBS announced Thursday its coverage plans for the event, which are, well, quite robust and detailed below. On, there will be wall-to-wall coverage from our NFL content team, which will be on site following the AFC and NFC teams around and canvassing the town for interesting stories to share. We'll have a few longforms, daily Roughing the Passer podcast episodes with Pete Prisco, Pat Kirwan, Brady Quinn and Will Brinson, Back to Backer episodes with Bart Scott, Brady Quinn and Jamie Erdahl and stories ranging from film breakdowns to what's buzzing on social media.

But that's just the tip of the iceberg. There will be TV programming. Lots of it. So much in fact there will be an area of San Francisco, at the foot of Market Street, called Super Bowl City. 


“We are looking forward to being the home of the biggest event in Super Bowl history, just as we were for the first Super Bowl 50 years ago,” said Leslie Moonves, President and CEO, CBS Corporation. “I know CBS Sports will do an outstanding job with the broadcast of the game, and we are putting the full weight of the company behind everything surrounding the game as well. The entire experience will be a huge honor for CBS, and our coverage will provide some of the best television that viewers will see all year.”

After a regular season of golden touches, the big game and surrounding coverage should have a feel like no other as CBS Sports will debut its new logo and graphics package as well. 

The shows and divisions broadcasting from the Bay Area are:

  • THE SUPER BOWL TODAY: CBS’s The NFL Today hosts James Brown, Tony Gonzalez, Bill Cowher, Bart Scott and Boomer Esiason will count down to kick-off on the Super Bowl 50 pregame show with various guests and analysts. 
  • CBS NEWS: CBS News will provide extensive, multi-platform coverage of Super Bowl 50 in the weeks leading up to this historic event. CBS News will have correspondents in San Francisco and around the country reporting on the significance of the big game and the business implications of television’s most-watched event. In-depth reporting on the game will also be presented on CBSN, CBS News’ live, anchored streaming network, and CBS News Radio. 
  • 'THE LATE SHOW' WITH STEPHEN COLBERT: Stephen Colbert will host a special live edition of The Late Show with Stephen Colbert immediately following Super Bowl 50 from the Ed Sullivan Theater in New York City. This will mark the first time that a late night series has ever aired in the post-Super Bowl time slot. 
  • 'THE LATE LATE SHOW' WITH JAMES CORDEN: The late night party will continue after late local news with a special Super Bowl Sunday edition of The Late Late Show with James Corden.
  • SUPER BOWL LIVE: CBS Sports Network goes prime time at the Super Bowl with all the latest news and information surrounding the big game, as well as guest analysts including current and former players and coaches.
  • 'THAT OTHER PREGAME SHOW': CBS Sports Network’s Sunday pregame show expands to the week leading up to the Super Bowl, airing live from Super Bowl City. 
  • 'NFL MONDAY QB': Trent Green, Rich Gannon and Steve Beuerlein preview the Super Bowl from a quarterback’s perspective live from Super Bowl City. 
  • 'WE NEED TO TALK': CBS Sports’ critically acclaimed all-female sports show airs a Super Bowl special from San Francisco on Saturday. 
  • 'INSIDE THE NFL': The Emmy Award-winning Showtime program with Adam Schein, Phil Simms, Boomer Esiason, Michael Irvin and Brandon Marshall will air Tuesday. The show is produced by CBS Sports and NFL Films and will be located in Super Bowl City. 
  • CBS SPORTS DIGITAL: CBS Sports Digital will offer wall-to-wall preview coverage of Super Bowl 50 across and the CBS Sports app for mobile devices, featuring a daily podcast from NFL writers and experts on Radio Row in San Francisco, plus the latest news and real-time analysis of the top stories all week leading up to the game. Video programming will include the CBS Sports Digital show Back to Backer taping a special series of episodes in the Bay Area before and after the game. 
  • CBS INTERACTIVE: CBS Interactive will also offer additional in-depth Super Bowl coverage across its properties, including,, CNET, Chowhound and GameSpot.
  • 'ENTERTAINMENT TONIGHT': Kevin Frazier will be hosting all week leading up to the big game taking viewers inside the top trending stories from Super Bowl 50. 
  • 'THE INSIDER': Keltie Knight of The Insider will take us inside media day and game day. 
  • 'NFL HONORS': The National Football League will recognize its best players, performances and plays from the 2015 season with a two-hour prime-time awards special -- NFL Honors -- on Saturday, Feb. 6 (9-11 p.m., ET/PT). Joined by current and former players, the Associated Press will announce its annual accolades in an awards show format. NFL Honors, which debuted four years ago in Indianapolis, is now an annual event from the Super Bowl city the evening before the AFC and NFC champions meet to kick off the Super Bowl. The newest Pro Football Hall of Fame class will be announced during the show, with the Class of 2016 appearing on stage at the Bill Graham Civic Auditorium. 
  • SUPER BOWL'S GREATEST COMMERCIALS: CBS will offer two shows celebrating the greatest Super Bowl Commercials over the past 50 years. On Tuesday, Feb. 2 (8-10 p.m., ET/PT), Super Bowl's Greatest Commercials 2016 will count down the top 50 commercials, culminating in a live announcement of the greatest Super Bowl commercial of all time from Levi’s Stadium. The special will be hosted by CBS Sports’ Boomer Esiason and Katharine McPhee, star of the CBS drama Scorpion. On Saturday, Feb. 6 (8-9 p.m., ET/PT), Kevin Frazier of Entertainment Tonight hosts Super Bowl's Greatest Commercials All-Star Countdown from Pier 48 in San Francisco. The new special will be a Super Bowl commercial celebration where Frazier will take viewers through the top 10 spots revealed in the Super Bowl's Greatest Commercials 2016 special and offer sneak peeks of the highly anticipated commercials to air during CBS’s Super Bowl 50. 
  • CBS RADIO: CBS RADIO’s local sports stations from Atlanta, Boston, Chicago, Dallas, Detroit, Houston, Miami, New York, Philadelphia, Sacramento and Washington, D.C., will broadcast live from Radio Row throughout the week. 
  • CBS SPORTS RADIO: More than 300 affiliate stations across the country will feature live programming from CBS Sports Radio hosts in San Francisco, presenting all the latest news, celebrity interviews and trending stories. 
  • 'BOOMER AND CARTON', 'THE JIM ROME SHOW' AND 'THE DOUG GOTTLIEB SHOW': CBS Sports Network will simulcast the three CBS Radio shows, which will broadcast from Radio Row in San Francisco throughout Super Bowl week. 
  • CBS AFFILIATES: CBS Television Affiliates covering Super Bowl 50 in the Bay Area will use Super Bowl City in San Francisco for their base of operations. KPIX-TV, the CBS-owned station in the Bay Area, will provide extensive coverage of local events leading up to the game, as well as COUNTDOWN TO GOLD, a series of locally produced specials featuring former San Francisco 49ers quarterback Joe Montana.
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