Jaguars pimp new Everbank Field video boards with Texas burn
The Jaguars video board at Everbank Field is taking some shots at the state of Texas, its football teams and general bigness.
This isn't the first spot of smart marketing from the Jaguars during the offseason: the Jags unveiled luxury, poolside cabanas available for rent during their games already. It was a smart play that went viral.
And it feels like part of the Jaguars reinventing themselves doesn't it? The team is improving the roster and could be ready to make some noise as soon as 2014.
It appears their shots-fired message towards Texas via the video boards will end up doing both (going viral and making noise) as well.
Which means somewhere Jerry Jones is demanding AT&T Stadium get outfitted with a 363-foot video board by tomorrow morning.
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