Sonic Drive-In apologizes after making racist Chiefs-Redskins sign

This sign was outside of a Sonic restaurant in Missouri on Sunday. (Twitter)
This sign was outside of a Sonic restaurant in Missouri on Sunday. (Twitter)

There are smart ways to support your favorite NFL team and then there's what a Sonic Drive-In restaurant in Missouri did on Sunday. To show support for the Chiefs in their away game against the Redskins, the restaurant made a sign and seemingly tried to fit as many stereotypes as possible onto that sign, which you can see above.  

A picture of the sign eventually made its way onto Twitter and as you can probably imagine, things didn't go over so well for the restaurant. Sonic immediately apologized for the sign once it was brought to the company's attention. Patrick Lenow, the restaurant's vice president of public relations, told NBC News the sign was made by an independent franchise owner who is 'known for creative use of his signs.'

"The remarks posted on this message board were wrong, offensive and unacceptable," Lenow said in a statement. "In a misguided effort to support his football team an independent franchise owner allowed passion to override good judgment. The owner has reinforced with his employees the boundaries of what is acceptable and unacceptable. On behalf of the franchise owner and our entire brand we apologize for the offensive remarks."

The sign, at a Sonic about 20 miles outside of Kansas City in Belton, Mo., was taken down after being up for several hours. A professor of anthropology at Columbia University told NBC News that the sign was 'shockingly racist.'

The Oneida Nation has been pressuring the Redskins all season to change their name. The D.C. Council also got involved in early November and passed a resolution asking the team to change its name.

CBS Sports Writer

John Breech has been at CBS Sports since July 2011 and currently spends most of his time writing about the NFL. He's believed to be one of only three people in the world who thinks that Andy Dalton will... Full Bio

Show Comments Hide Comments
CBS Sports Store
NFL Cold Weather Gear
Our Latest Stories