Lovie Smith acknowledged the strategy after the game, but claimed that he was still trying to win. Tampa Bay blew a 20-7 lead in the fourth quarter to fall 23-20.
Evans caught his 12th touchdown pass, which also set a team record. He finished with five catches for 54 yards.
Martin rushed for a season-high 108 yards - his second game of 96 or more in the last three - on 19 attempts. Among his carries was a 45-yard jaunt in which he showed a fine combination of deception and power.
McCown was 12 of 20 for 106 yards and a 6-yard touchdown strike to rookie wide receiver Mike Evans through two quarters. But he threw just three passes after intermission, completing two for nine yards. He also had an interception in the game.