Jets net more than $16 million in online seat license auction

Pate said the auction became more manageable when the Jets scaled back on the number of PSLs they made available to bid on. "There was literally a surplus of supplies," he said. "Once it was determined that there was a better opportunity to scale it back, the prices shot up and were very healthy."

The Jets were still analyzing data from the auction and were uncertain of the nature of the winning bidders, but believed it was a mix of fans and corporate buyers.

"The types of fans willing to shell out this kind of money are probably secure, or hopefully secure, with their economic futures and what they have and what they can spend," said Jon Greenberg, executive editor of the Chicago-based Team Marketing Report. "These types of deals aren't for everyone. Obviously, they're not for the average fan."

Given the tough economy, some financial analysts said they'd be surprised if most of the winning bidders weren't corporations.

"They use them for marketing and advertising purposes and as an investment," said Bernard Baumohl, managing director of The Economic Outlook Group in Princeton, N.J. "If there was evidence that it was individuals and not mostly corporations that bid that high, I'd be shocked."

The Jets are offering winning bidders five- and 15-year financing plans to pay for all PSLs, including those that have not yet gone on sale. The team is planning to sell the remaining PSLs over the next several months.

The online event was kicked off at an auction preview party Oct. 16 at The Four Seasons restaurant in Manhattan, where the winning bid for a pair of PSLs on the 50-yard line was $200,000 per seat.

Winning bidders also have to pay $700 for each Jets game ticket, but they'll have the opportunity to leave their seats in the stands and watch the game from a fenced-off section of the field 5 yards behind the Jets' bench, or from a bar and lounge area directly behind them.

"I think you'll really feel like you're part of the team and you're really going to know the coach, really going to know the team," Johnson said. "This is for the fan who wants the best, expects the best and will be getting the best."

In August, the Jets announced their PSL plan, including for seats that weren't in the auction. They'll cost some season-ticket holders between $4,000 and $25,000, but spares 27,000 upper-level seats from the new fee.

"There were fans that have expressed some feelings initially without really knowing that we've left a third of the stadium PSL-less," Johnson said.

The Giants' most expensive PSLs will be sold at $20,000 per seat, but they are imposing a $1,000 fee for the upper-level seats that are spared in the Jets' plan.