Vancouver unveils plan to prevent more riots, Canucks launch ad campaign

By Brian Stubits |

Perhaps the third time will be the charm for the city of Vancouver.

After the city's beloved Canucks' two most recent -- and unsuccessful -- trips to the Stanley Cup Final, including last season's Game 7 loss to the Boston Bruins, the city erupted into riots. The chaos became a bigger story than the Bruins actually winning the Cup for that night and across the continent.

You had the sense that no matter what the result was going to be in the game, the city was going to be in for a rough night. That's because some 150,000 or so people were in the streets of downtown watching the game on a massive projection screen. How could that possibly go bad? Oh.

But now the city and Canucks organization are taking steps to prevent it from happening again should the Canucks make it deep into the postseason for the second straight season.

Vancouver mayor Gregor Robertson outlined some plans to prevent a repeat of last June's black eye on the city. Instead of having a mass of humanity gathering together downtown, they are going to have much smaller, family-friendly events outside of downtown.

"I believe that this year's plan strikes the right balance to encourage Canuck fans to celebrate responsibly and to support local businesses,” the mayor said in revealing the plan.

Always a culprit in such scenes as the Vancouver riot, the police will be trying to curb the public drinking, particularly downtown. Instead, people will have to go into the bars and restaurants to drink up.

The Canucks, who had absolutely zero to do with the riots other than the fact that they were good enough to reach the Stanley Cup Finals are doing their part. They are imploring the fans to celebrate responsibly, launching a "This is our Home" ad campaign.

"As an organization, Canucks Sports & Entertainment is dedicated to building awareness for the importance of respecting your fellow fan and insisting others do the same to ensure responsible and passionate fan behavior. The ‘This is Our Home' campaign, which Canucks Sports & Entertainment has consulted on with the City of Vancouver, encourages all fans to celebrate responsibly and to respect one another at all times."

I must say, this ad is subtle but nicely done. Of course I don't think for a second it's going to convince somebody who has his/her heart set on destruction from stopping because Kevin Bieksa reminded them it's their town. But you never know.

Off topic, but I must also say I miss those old Canucks jerseys seen in the video. Most everybody thinks they were ugly as sin, but man, I always liked those early 90s sweaters.

If the Canucks are able to get back to the Finals and hoist their first Stanley Cup in team history, I don't think there is much the city officials are going to be able to do to prevent another nasty scene. But this would appear to be a good start.

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