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NHL lockout video: Fans pledge own lockout with Just Drop It

By Brian Stubits |

Hockey fans are left with nothing to do in this lockout but dream of scenarios for getting back at the league they love so much for hurting them over and over again, as futile as the effort is likely to be.

You probably remember the fan in Philadelphia who was trying to organize a boycott of the first game of the season at the Wells Fargo Arena. But there's a movement to take it a few steps further.

The fan movement is called Just Drop It (get it? It's a hockey term and a call to action!) and is a threat aimed directly at the owners -- and players -- as you can clearly tell in their video, which is presumably aimed at getting additional recruits.

For the video challenged, the mission statement is to refuse to give the NHL any money at all for every game that is canceled after Dec. 21 (which is expected to happen later on Monday). While it isn't perfectly articulated, the assumption is the threat is for your favorite team, not every team. If it were for every game canceled, then we'd have nobody at hockey games for a few years (assuming that's not the case regardless ...).

Here is the specific pledge that the organizers are asking hockey fans to take.

I (state your name) pledge that for every game you take from me after December 21st, I will refrain from attending any games, watching games on TV, and from buying merchandise for the equivalent number of games after the lockout ends.

You cancel one game, I'll take one from you. You take 20, I'll skip the next 20. JUST DROP IT!

I doubt this movement will make much of a dent. It's a tough sell, but there might just be enough jaded fans out there that it could be felt and/or noticed. However, it's probably just more wishful thinking.

For more hockey news, rumors and analysis, follow @EyeOnHockey and @StubitsCBS on Twitter and like us on Facebook.

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