• My Scores
  • MLB
  • NBA
  • NHL
  • NFL Draft

VIDEO: 'Hockey is Ours' -- Nike's new anti-lockout ad

By Brian Stubits | CBSSports.com

The NHL lockout has taken away the NHL but it can't take away hockey.

In a new ad from Nike, some of Canada's best players like Steven Stamkos and P.K. Subban (with a cameo from Russian star Alex Ovechkin) team up with a bunch of local-rink players to declare that no matter what the NHL might do, they can't take away hockey. The slogan isn't Just Do It (although that would apply in the lockout case, now wouldn't it?) but "Hockey is Ours."

Take away everything you can think of and they will still find a way to play the great game. If they need to, Canadians will just use hamburger patties for pucks or frozen ponds for ice.

All that's missing from the commercial is Mel Gibson in face paint delivering an impassioned speech on a horse. "You make take our money but you can never take OUR HOCKEY!"

Even without William Wallace, it's a pretty powerful commercial. It's Canada-centric, obviously, but it is Canada that loves the sport more than any other country. Certainly puck heads elsewhere can agree with the sentiment; however, you don't have to be a Canadian to feel that way.

I'm not sure how much Nike sponsors the NHL -- if at all -- but this can be seen as an indication that the sponsors are starting to get as fed up as the fans.

For more hockey news, rumors and analysis, follow @EyeOnHockey and @StubitsCBS on Twitter and like us on Facebook.

CBSSports Facebook Google Plus
COMMENTS
Conversation powered by Livefyre

nhl Video

May 1, 2015
Boomer & Carton: Capitals at Rangers game 2 preview (2:17)
May 1, 2015
Boomer & Carton: Capitals defeat Rangers 2-1
(3:05)
April 29, 2015
Ron Duguay talks Blackhawks
(1:38)
April 28, 2015
Boomer & Carton: Capitals at Rangers
(1:37)

Latest

Most Popular

CBSSports.com Shop

Men's New Era Red Tampa Bay Buccaneers 2015 NFL Draft On-Stage 59FIFTY Fitted Hat

2015 NFL Draft Day Hats
Get your team today
Shop Now

Picks and Projections
Get the latest picks and projections sent directly to your inbox!
Thank you for subscribing!
Be on the lookout for the latest picks, lines, projections and analysis in your inbox.