The trickling out of the Nike-designed jerseys for the 2014 Olympics continued Friday when Swedish news outlet Aftonbladet revealed the first photos Sweden's gold jerseys for Sochi. Sweden will also have blue jerseys, but they prefer to wear the golds as much as possible.
The jersey is mostly classic from Sweden's typical national team jerseys with the three crowns simply displayed as the main logo. But since this is Nike and nothing can be simple this Olympics, they added some flair.
Like most of the jerseys Nike designed, the shoulders are where things get really tacky. Unlike the U.S. jerseys with matte blue stars or the Canada jerseys with matte maple leaves, the Swedes have a matte Viking ship. There's just a ghost ship sitting on their shoulders there. Seems a bit unnecessary. The Swedish hockey federation's logo does also include a similar-looking ship.
Oh, and the fake laces are still there.
The striping at the bottom is great, but without any continuation onto the sleeves it looks more like a practice jersey.
That said, the Swedes might have come out the best among national team jerseys (though we still haven't seen the blues to know for sure). They got to maintain most of their traditional look, save for the ghost ship.
According to Aftonbladet's report, Nike wanted to make a lot of changes, but the Swedish hockey federation held firm. Good for them.
The hockey will be great in Sochi, but this will probably forever be known as the Olympics with those awful jerseys.