Perhaps you'll remember that the people at Budweiser Canada had a blimp designed to be a giant goal light for the Olympics. They teased it in an ad during the Super Bowl and then it appeared over the skies of Toronto before the Canadian men's team's first game in Sochi.
Well, we have an update. A Budweiser goal light blimp is on the loose. I repeat, the blimp is on the loose. While stationed in New Brunswick at a ball hockey tournament Saturday, the two-story, 70-foot-long blimp broke free of its tether and began to float away.
According to Transport Canada's Civil Aviation Daily Occurrence Reporting System (CADOR), the blimp was last reported floating 1,200 to 1,500 metres up.
The report says the blimp was travelling northeast at approximately 11 km/h and is expected to descend somewhere over Sussex, N.B.
It's not clear when the blimp will come back down to earth.
A Notice to Airmen alert was issued for the Moncton airport and the Saint John flight service station, but CADORS does not expect the loose blimp to impact operations.
Erin Tarantino of New Brunswick snapped a shot of the runaway blimp on Saturday:
According to CTV Atlantic, the Royal Canadian Mounted Police said there was no sign of the blimp as of Monday.