|A previous picture of a mid-build of the new McDonald's in London, which is now the largest in the world. (Getty Images)|
Coming together to display the type of corporate monopoly and synergy that has become synonymous with the sovereign aura of the Olympics, the IOC and McDonald's have deemed only one type of fry to be sold on the grounds of the Games for the duration.
There are approximately 800 food retailers stationed for the Olympics, and the only way anyone is getting cooked/fried potato in the form of a fry or "chip," as it would, is via the Golden Arches. Tom Chivers of the The Telegraph passed along the mandate via a grainy jpeg shot online Thursday and the story -- a quirky but curious one, no doubt -- has since gone viral. There is one exception to his flagrancy against foreign fries. Apparently the traditional English dish, fish-n-chips, will allow restaurants to offer their potato cut of choice.
The most hilarious turn is, apparently people must order the fish if they wish to get the chips. We've reached another plane here, people, and I can't even believe I'm blogging about this. How kind of McDonald's (which of course has a big contract/sponsorship rights with the Games) too agree to let England's vendors sell England's only desirable lunch/dinner option.
This is a PR nightmare.
You've got the leading fast food restaurant in the world coming in and declaring that it's greasy, salty side dish is the only one anyone should be eating. Because athletic achievement and fast food-scarfing go hand in hand.
I can't help but wonder ... how will it all be enforced? Will men and women in cheap blazers be stalking side-street pubs for unholy chips? Who wouldn't sign up for that gig. This news comes with the fact the world's biggest Mickey-D's is opening on Games grounds.
Additionally, per Fourth Place Medal, McDonald's, Coca-Cola, Cadbury and Heineken are the sole name-brand vendors allowed at the Olympics. This I actually like. Allow as many small businesses to thrive as possible and keep the corporate sheen as veiled as possible (not possible).