Few creative entities in the history of man have inspired like Nike. That sounds kind of gross to say, but there's just not a lot of ways around it. The Oregon shoe company knows how to get you amped. And in advance of the start of The Games in London, you knew they'd bring something to the table.
"The truth is, greatness is for all of us."
Yup, that's a pretty great sentiment to express the heart and soul of the Olympics.
Well, that or "The truth is, greatness is for anyone willing to pay for it." That also works.