We're now at the point where anything semi-viral can be turned around made into something tangible within hours.
The latest evidence is this T-shirt, which pokes fun at the Olympics rings fail from Friday's Opening Ceremony.
The shirt is available in myriad swatches. The man behind the design, Michael Miller, said the proceeds from the shirt will be going to a to-be-determined charity. An inspired bit of ribbing here. Will we even remember this by the end of these Olympics, though? There are so many #Sochiproblems, this could be way down on the list.