Canada's rather excited about men's Olympic hockey as you can imagine. They seem to like this sport a lot. The folks over at Budweiser Canada are all over that passion as they have dressed up a blimp as a giant goal light set to fly over Toronto through the Olympics.
Budweiser teased it during a Super Bowl commercial (seen above) on Canadian TV and as the Canadian team is set to take on Norway on Thursday, the blimp has taken flight.
Here it is high above Toronto.
Here's another look, a bit closer:
The enormous goal light is probably going to get a workout today... beware Toronto pigeons pic.twitter.com/YwY7s3oHoi— James Mirtle (@mirtle) February 13, 2014
More on the blimp from Canada.com:
Flying up to 20-30 km/h and between 150- 400 feet high, the Red Zeppelin will fly over Canadian cities this February, lighting up with over 16,800 LED lights everytime the home hockey team scores a goal.
The 400 pound blimp is also equipped with a four speaker sound system for maximum goal alerting.
It is expected to go off after all Canada goals and with Norway the first opponent, the Red Zeppelin as it is also known will probably be getting a workout.