NEW YORK (AP) -Billie Jean King is far from slowing down.
The 64-year-old tennis great recently presided over the grand opening of her Women's Sports Center in the new Sports Museum of America in lower Manhattan. Her coed World Team Tennis league starts its 33rd season in July with a new franchise in Washington featuring Serena Williams. And King's new book, "Pressure is a Privilege, Lessons I've Learned from Life and the Battle of the Sexes," will be released in August to commemorate the 35th anniversary of her match with Bobby Riggs.
She'll also be on TV ads for a weight-loss program, car insurance and a brokerage firm. King found time to serve up some answers during a recent Q&A with The Associated Press:
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Q: What's attracting visitors to the museum wing, the first dedicated to women's sports?
A: Our International Women's Sport Center is one of the two most popular areas of the Sports Museum of America, that and NASCAR. The kids want to get in the car and they want come to us. So that's good, we're very interactive. I think it's important to connect with both genders, but we need to highlight girls and women because we're really underserved.
We'll keep rotating profiles, we have 130 women Hall of Famers, and a sports timeline from 1811 (the first women's golf tournament in Scotland) to today.
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Q: Besides 15-year-old Tammy Hendler of the Sacramento Capitals playing against 51-year-old Martina Navratilova of the Boston Lobsters and free rackets for kids under 16, what's new with World Team Tennis this season?
A: We added a team in D.C. this year. It's quite amazing how fortunate we are that the greatest players in the world help us out and play and want to be part of the community. Serena and Venus Williams have been particularly fantastic to World Team Tennis. They believe in what we're trying to do - and that's take tennis to the people. They love the team aspect and they particularly love the young people.
In World Team Tennis, we play together. Every little boy or girl who comes to watch a World Team Tennis match sees my philosophy on life - men and women are cooperating and being good to each other. And that's what this world needs.
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Q: What prompted you to write your eighth book?
